Creative Strategy and Copywriting

"Chris's knowledge about the social Web, emerging technologies, and best practices runs deep. He knows what works, what might work and what's on the horizon. Best of all: he can explain it."

Christopher works as a creative strategist and copywriter for brands, books, and new media. He has helped solve complex content puzzles for clients as diverse as IBM, Cardinal Health, The Bill and Melinda Gates Foundation, White Castle, Coachella, Emerson College, LegalZoom, The Oxford English Dictionary, and State Street Global Markets; he has created second-screen stories for Bad Robot, Mattel, Paramount, Universal, and the Walt Disney Company; and he has worked on brand identity projects for Logitech, Neato Robotics, SquareTrade, and Toms. Over the years, he has collaborated with numerous creative agencies, including BOND, Davis Elen, Digital Pulp, Heavenspot, iFactory, Liquid Agency, Ludomade, Scarlet Heifer, and Sideways. He currently works as a writer and strategist for WillowTree, a TELUS International Company.

Christopher spent many years as an interactive producer, information architect, and web developer. (Also: Mac Genius!) He grew up around computers: his uncle was one of the creators of the original IBM PC, the one with the clicky keys and the big orange switch.

He has also worked as a ghostwriter or developmental editor on numerous book projects, including a first-hand account of the L.A riots, a fitness guidebook, the historical memoir of a boy raised in Nazi Germany, a real-life wilderness survival story on Mount Rainier, and a bestselling book on the history of fintech, published by HarperCollins.

Examples of new media strategy work >
Theater bio >

WillowTree, a TELUS International Company: Lead Writer (Remote: 2023-present)

Creative strategy, branding and brand messaging, genAI strategy, copywriting, and leadership for global digital transformation and AI company WillowTree.

Maark: Lead Writer (Remote: 2022-2023)

Copy, strategy, and messaging for Boston-based digital transformation agency. Maark was acquired by WillowTree.

Interactive Storyteller/Creative Strategist (Los Angeles: 2010-2020)

Concept development, copywriting, information architecture, and execution strategies for new media and transmedia. Experience with social media campaigns, ePub, iPhone/iPad, thought leadership, and web. Clients include the Walt Disney Company, Universal Pictures, Paramount, the Doris Duke Charitable Foundation, the Guggenheim Foundation, Deloitte Touche Tohmatsu, LegalZoom, and many others.

Heavenspot: Freelance Content Strategist/Senior Copywriter (Los Angeles: 2010 - 2014)

Content strategy and development for various transmedia properties, including projects for Mattel's Monster High, Bad Robot's Star Trek, and Guillermo del Toro's Mama. Featured on AMC's The Pitch.

Digital Pulp: Senior Interactive Producer/Strategist (New York: 2008 - 2010)

Senior producer / strategist at leading interactive agency. State Street Global Markets, ShoreBank, Emerson College, Poets & Writers. Led DP's social media initiatives.

Art21: Manager of Digital Media and Strategy(New York: 2008)

Developing new media strategies for Emmy- and Peabody-winning TV series Art21, to increase knowledge of contemporary art, ignite discussion, and inspire creative thinking.

iFactory / RDW Group: Interactive Producer(Boston: 2005 - 2007)

Producer with industry-leading interactive agency. Oxford University Press, O'Reilly, MIT, Columbia, Harvard, The Ford Foundation, the Carr Foundation, The World Bank.

Theatre Communications Group: Web Director (New York: 2002 - 2005)

Director of TCG's web department and web editor of American Theater magazine, maintaining the website for the national organization for American theatre.

Walt Disney Company: Creative Producer (Los Angeles: 1999 - 2000)

Developed and maintained 22 sites under and, including projects for Disney Publishing, Disney Animation, and Disney Brand Management.


  • Cornell University, Ithaca, NY. Certificate in AI Strategy
  • Occidental College, Los Angeles, CA. Post-grad coursework in Cognitive Science
  • The New School, New York, NY. Post-grad coursework in Media Studies and Philosophy
  • Massachusetts Institute of Technology, Cambridge, MA. Post-grad coursework in Communications and Media Studies
  • California Institute of the Arts, Valencia, CA. MFA: Creative Writing and Theatre
  • Cornell University, Ithaca, NY. BA: Philosophy and Theatre Arts