Strategy
“Chris's knowledge about the social web, emerging technologies, and best practices runs deep. He knows what works, what might work and what's on the horizon. Best of all: he can explain it.”
Christopher DeWan turns raw ideas into clear, evocative narratives, from concept to execution. He aligns teams around a shared story, then shapes the work into something real: positioning and messaging, voice and tone, content strategy, and focused creative direction.
His approach combines brand craft, business context, and human behavior to create business stories that are simple without sacrificing nuance. The goal is not hype or jargon, but durable clarity: understanding what a company really needs to be saying, and bringing this message to life, smartly and beautifully.
Creative Director, TELUS Digital
2024 – present
Creative direction, branding and brand messaging, video and animation, business development, and leadership.
Creative Director, WillowTree
2022 – 2024
Creative direction, branding and brand messaging, video and animation, business development, and leadership. WillowTree was acquired by TELUS Digital.
Lead Writer, Maark
2021 – 2022
Lead Writer (and sometimes lede writer) with Boston-based digital/creative agency. Maark was acquired by WillowTree.
Need the full picture?
Christopher has more than a decade of agency experience, but the portfolio of work includes sensitive client info and case studies not available to the public. Please use the Contact page if you want more info.