Strategy
Christopher DeWan turns raw ideas into clear, evocative narratives, from concept to execution. He aligns teams around a shared story, then shapes the work into something real: positioning and messaging, voice and tone, content strategy, and focused creative direction.
His approach combines brand craft, business context, and human behavior to create business stories that are simple without sacrificing nuance. The goal is not hype or jargon, but durable clarity: understanding what a company really needs to be saying, and bringing this message to life, smartly and beautifully.
Creative Director, TELUS Digital
2024 – present
Creative direction, branding and brand messaging, video and animation, business development, and leadership.
Creative Director, WillowTree
2022 – 2024
Creative direction, branding and brand messaging, video and animation, business development, and leadership. WillowTree was acquired by TELUS Digital.
Lead Writer, Maark
2021 – 2022
Lead Writer (and sometimes lede writer) with Boston-based digital/creative agency. Maark was acquired by WillowTree.
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My portfolio includes sensitive client work and detailed case studies not available publicly. Contact me for more info.