Storytelling Strategy

"Chris's knowledge about the social Web, emerging technologies, and best practices runs deep. He knows what works, what might work and what's on the horizon. Best of all: he can explain it."

Christopher DeWan is a creative strategist who's spent the past decade working with clients to come up with narrative storytelling solutions. The work doesn't always fit neatly into a single job description: sometimes it's writing brand books and sometimes it's writing computer code. Always, it leverages technical know-how, an empathic understanding of user experience, and a lot of storytelling and copywriting chops.

He has collaborated with numerous branding, creative, and digital agencies, including BOND, Davis Elen, Digital Pulp, Heavenspot, iFactory, Liquid Agency, Ludomade, Scarlet Heifer, and Sideways.

See examples and case studies >

Interactive Storyteller / Creative Strategist(Los Angeles: 2010 - present)

Concept development, copywriting, information architecture, and execution strategies for new media and transmedia. Experience with social media campaigns, ePub, iPhone/iPad, thought leadership, and web. Clients include the Walt Disney Company, Universal Pictures, Paramount, the Doris Duke Charitable Foundation, the Guggenheim Foundation, Deloitte Touche Tohmatsu, and many others.

Heavenspot: Content Strategist / Senior Copywriter (Los Angeles: 2010 - 2014)

Content strategy and development for various transmedia properties, including projects for Mattel's Monster High, Bad Robot's Star Trek, and Guillermo del Toro's Mama. Featured on AMC's The Pitch.

Digital Pulp: Senior Interactive Producer / Strategist (New York: 2008 - 2010)

Senior producer / strategist at leading interactive agency. State Street Global Markets, ShoreBank, Emerson College, Poets & Writers. Led DP's social media initiatives.

Art21: Manager of Digital Media and Strategy(New York: 2008)

Developing new media strategies for Emmy- and Peabody-winning TV series Art21, to increase knowledge of contemporary art, ignite discussion, and inspire creative thinking.

iFactory / RDW Group: Interactive Producer(Boston: 2005 - 2007)

Producer with industry-leading interactive agency. Oxford University Press, O'Reilly, MIT, Columbia, Harvard, The Ford Foundation, the Carr Foundation, The World Bank.

Theatre Communications Group: Web Director (New York: 2002 - 2005)

Director of TCG's web department and web editor of American Theater magazine, maintaining the website for the national organization for American theatre.

Walt Disney Company: Creative Producer (Los Angeles: 1999 - 2000)

Developed and maintained 22 sites under and, including projects for Disney Publishing, Disney Animation, and Disney Brand Management.